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New Lotus Elite revealed

Lotus Elite Concept Paris We knew Lotus were intending repositioning themselves as an East Anglian Aston Martin. Thanks to a clumsy PR stunt by Lotus we were pretty sure we’d see the direction at the Paris Motor Show. Tick all the boxes.

Hyundai plays chauffeur to Inspirational Women

Hyundai has been busy chauffeuring the inspirational women in Tesco’s Mum of the Year in a fleet of i40s and new Santa Fes. We all know by now that Hyundai UK PR has a penchant for ‘Girl Power’, which explains why we’ve had Hyundai out playing with the Storm Model Agency and getting cosy with Harrods. Now, in the next instalment in their  ’Girls are dong it for themselves’ PR campaign, Hyundai has been busy chauffeuring the inspirational women from Tesco’s ‘Mum of the Year’ award around London, popping from the Savoy to Downing street for a bit of high-profile PR and photo opportunity, with celebs like Mel C, Denise Van Outen and Emma Forbes roped in for good measure.

In pictures: backstage at the 72nd Goodwood Members’ Meeting

It was Glorious Goodwood on the last weekend of March, for Lord March’s latest classic motorsport event – the 72nd Goodwood Members’ Meeting. It’s one of only two race weekends to be held at the circuit since it reopened in the late 1990s: Lord March wants it to complement the world-famous September Goodwood Revival and become known as a classic in its own right. The difference here is that, as its name suggests, it’s a members-only event: only Goodwood Road Racing Club (GRRC) members can buy tickets.