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Volkswagen UK’s dealer showrooms get a revamp

It’s an interesting exercise to ponder on the future of main dealer showrooms as the world moves more and more towards an online buying experience. Are car showrooms a relic of the past or the perfect way, still, to showcase the offerings from a car maker? Volkswagen are taking no chances on the future and have already rolled out their ‘Digital Showrooms’ across the dealer network where staff get iPads and advanced web tools to try and bring the on-line and off-line worlds in to a workable intersection, and offer customers virtual product that wouldn’t otherwise be available on show.

Chrysler to build more Rams, V6 engines

Chrysler Group will add a third shift next spring at its Warren Truck plant in suburban Detroit and revamp part of its Mack Engine complex in Detroit to make more Pentastar V6 engines. The moves represent about $238 million in further investment in the Detroit area and will add 1,250 jobs, a Chrysler spokeswoman confirmed. A formal announcement is scheduled for Thursday in Detroit.

Beijing 2012: It’s a Breast Show with Cars

Li Ying Zhi(left) and Gan Lulu (right) - The Beijing Breast Show 2012 Chinese authorities have reprimanded the organisers of the Beijing Motor Show for the ‘Negative Social Impact’ of scantily dressed models. In the West we’re very used to scantily clad beauties selling everything from toothpaste to cars. Especially cars, and especially at Motor Shows.