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Ford justifies its Vignale sub-brand (video)
Tue, 24 Sep 2013The Ford Mondeo Vignale (pictured). Ford’s first Vignale-badged car Earlier this month, as the Frankfurt Motor Show approached, Ford revealed that it’s going back to a sales tactic they created in the 1970s – badge-engineering their cars with a coachbuilders name to create an upmarket sub-brand. Last time Ford played this game we had almost 30 years for the Ford Ghia, a range of Ford’s mainstream models that had all the toys as standard to try and create an appealing high-end option for buyers.
Chrysler Ypsilon revealed
Mon, 14 Feb 2011Lancia Ypsilon - a change of badge will make it the Chrysler Ypsilon We only reported the other day that Lancia are coming back to the UK with a Chrysler-badged Ypsilon. And it’s probably a little disingenuous to say that the Chrysler Ypsilon has been revealed. It hasn’t. But the Lancia Ypsilon has, and all that will change when the Ypsilon comes to the UK this Summer is the badge to morph the Lancia Ypsilon in to the Chrysler Ypsilon.
Tomorrow's world: lightweight carbon composites
Mon, 10 Oct 2011Once all the dust settles on The Great Battery Farce (the idea that the world's ills will be taken care of by sticking a battery in everything that moves and charging it up) we may eventually face up to the fact that the best way to move something around more economically, is to move less of it. That means making things lighter, a lot lighter. Car makers are working on it and manufacturers like Audi and Jaguar have already become masters in bringing aluminium to the mass production.