Flowmaster 9435109 10 Series Delta Force Race Muffler on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Bajaj RE60

Bajaj, the Indian manufacturer most famous for its two- and three-wheeled exploits, has now turned its attention to the automotive sector. The RE60 is the end result of a four-year development that first began with partner Renault-Nissan and the Lite concept, before moving solely in-house. The sub-400kg car is powered by a rear mounted engine and was conceived, originally, as a rival to the blighted Tata Nano.

Jaguar XKR-S GT to cost £135k (2013)

Jaguar has caved in to customer demand for its hardcore XKR-S GT model, and has announced it’ll sell ten right-hand drive examples to UK customers. The confirmation follows a commitment to allocate 25 to the USA and five to Canada earlier in 2013. How much will I have to pay to put a Jaguar XFR-S GT on my UK driveway?