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Toyota files for 'Supra' trademark

Adding more grist to the new-Toyota-sports-car mill, the automaker has filed with the USPTO for a “Supra” trademark covering “Automobiles and structural parts thereof.” On one hand, it's routine for companies to protect their dormant trademarks; Toyota previously filed to protect the "Supra" mark back in 2010; that protection expired on January 27th of this year. The new filing was made on Feburary 10th, in the midst of the post-Detroit, FT-1 enthusiast froth. We can't help but hold out hope that there's a bit more weight behind this application than simple maintenance of the status quo.

Toyota's global design chief Tokuo Fukuichi appointed president of Lexus

Toyota's global design chief Tokuo Fukuichi will be the first designer to sit on the company's board of directors when his appointment comes into effect on 1 April. Fukuichi will retain his position as global head of design for the Toyota, Lexus and Scion brands and will join the board after the general shareholders' meeting. His influence on Toyota's design direction over the last few years has been noticeable, particularly with Lexus, as the company strives to make its traditionally very conservative products a little more exciting.

Cadillac 2014 ELR [w/Gallery]

Cadillac unveils the 2014 ELR today at the North American International Auto Show. The new luxury coupe is almost unchanged from the Converj Concept - unveiled at the 2009 NAIAS - upon which it is based and features Cadillac's signature vertical headlamps and rear lamps. The flush fascia and grille – with active shutters behind the grille opening – combined with tapered fascia corners and a raked windshield mean that drag is reduced to 0.305.