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Art Center Car Classic features the world's great automobiles
Tue, 29 Oct 2013It seems like we say this every year, but this year it's truly fitting: this was the best Art Center Car Classic ever. Consider that the show covered both ends of the Corvette spectrum, from Peter Brock and the rise of the original “Mitchell Corvette” -- which was right there parked on the grass -- to General Motors designer Pete Thomas and the new C7 parked not far away, with the Mako Shark and the '63 split-window Sting Ray lined up between. A couple car lengths from that was the debut of the finally finished Peter Mullin Bugatti Type 64, a spectacular re-imagining of Jean Bugatti's unfinished final car done by Art Center students and Transportation Design chair Stewart Reed.
Nissan developing supercharged hybrid for Infiniti
Wed, 17 Oct 2012Nissan Motor Co. is developing a supercharged hybrid powertrain likely to arrive in 2014 in the Infiniti JX crossover. This configuration advances the system used in the rear-wheel-drive Infiniti M35h Hybrid but has been revised for use on the front- and all-wheel-drive JX.
New Hyundai i30: Look in to my eyes
Sun, 18 Mar 2012Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.