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Lexus F – sexier than a wet woman in your arms

The Lexus F will distract you from even the most appealing event. Apparently Why do people buy a Lexus? In truth, most buy because a Lexus offers impressive build quality, understated looks, lots of toys and a bullet-proof reputation for reliability; a Lexus is a luxury car buy that is driven by the head, rather than the heart.

Mazda signs deal with Discovery Velocity to broadcast MX-5 Cup and other races

The Playboy MX-5 Cup is the best racing no one's watching, says Mazda, because it's not on television. The company changed that on Wednesday by inking a deal with the Discovery Velocity channel. Deep cable jokes aside, the MX-5 Cup does present some of the best parity in racing, as well as drivers racing for the love of the sport.

Chrysler in crisis

By Liz Turner, in the US Motor Industry 02 March 2007 04:28 The trouble with Chrysler: the background In 1996 when Chrysler opened its $1.1bn headquarters in Auburn Hills, 30 miles north of Detroit, executives joked that if things didn’t work out, they could always sell it as a shopping mall. Following DaimlerChrysler’s annual press conference on 14 February, local realtors are, no doubt, sneaking in to take measurements. Chrysler Group announced a staggering operating loss of $1.5 billion for 2006, and in the subsequent question time, DaimlerChrysler’s CEO Dieter Zetsche said the company ‘will examine far-reaching strategic options with partners’.