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Mercedes C-class shown

By Tim Pollard Motor Shows 09 March 2007 01:08 Mercedes Vision C220 Bluetec: the lowdown Mercedes' bigger, better and cleaner new C-class hogged centre stage at the DaimlerChrysler stand. The C is the bedrock of Merc's range and the company rolled out a slew of derivatives to mark the occasion - including the Vision C220 Bluetec, the first four-cylinder diesel with Merc's clean-breathing tech. Vision is a tag for Stuttgart's concepts that are a dead cert for the showrooms, so expect something very like this soon.

Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Audi puts a price on its 2012 V8 S Models – S6, S7 & S8

2012 Audi S8 - costs £78k Audi’s new V8 – shared with Bentley – arrives in the UK in the guise of the 2012 models of the S6, S7 & S8. Prices from £53,995 to £77,900. Audi, just as most other car makers are doing, is down-sizing its cylinder count and upping its reliance on forced induction as it seeks to cut emissions and improve fuel economy (well, official figures, anyway), which has meant the end of the 5.2 litre V10 in its ‘S’ models.