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Jaguar F-Type Coupe ‘Art of Villainy’ with Tom Hiddleston continues #GoodToBeBad campaign (video)

The Jaguar F-Type Coupe and Tom Hiddleston in Art of Villainy The UK has only just got the British Villains video advert for the new Jaguar F-Type Coupe (it was broadcast earlier this week on ITV), but that’s just the start of Jaguar’s campaign to make the world aware that the new F-Type Coupe offers something a bit special. The next promo video for the F-Type Coupe  - Art of Villainy - has already arrived and features Tom Hiddleston as the suave villain teaching us what it takes to be a proper villain. An opening voiceover of the John of Gaunt speech from Shakespeare’s Richard II (This blessed plot, this earth, this realm, this England..) sets the scene for an unashamedly patriotic push for the uniqueness of the F-Type Coupe.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Honda Civic Si gets a bigger engine for 2012

Honda is dropping a larger, 2.4-liter four-cylinder engine into the Si versions of the redesigned Civic coupe and sedan, which go on sale this spring. The Civic Si powertrain also gets a new six-speed manual transmission. Honda on Thursday said it anticipates that the 2.4-liter engine will be rated at 200 hp.