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Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
Alfa Romeo MiTo GTA Concept 2009 – more details
Mon, 23 Feb 2009The Alfa Romeo MiTo GTA Concept - a great looking car. A few days ago we brought you a bit of meat to add to the bones of the Alfa Romeo MiTo GTA Concept, which is the Hot version of the hugely successful MiTo range. Well now Alfa Romeo has given us even more meat, and some extra images, to tease and tantalise.
College Exhibition: IED Degree Show 2009
Tue, 08 Sep 2009Graduating students from the three-year post-graduate Transportation Design course at the Istituto Europeo di Design (IED) in Turin, Italy presented a tribute to the Aston Martin brand for their graduate theses. Called "Aston Martin 2025", 17 students in the post-graduate course - led by Fulvio Fantolino, IED's Transportation Design Course Coordinator - employed exclusivity, elegance, sporting style and the idea of sharing and emotion as their design keywords, developing a theme which ultimately saw 13 projects created in Alias or in clay. Aston Martin Design Director Marek Reichman provided the students with useful indications for the final development and a further selection led to the short listing of eight projects that were then produced in 1:4 scale models thanks to collaboration with Cecomp.
