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Interior Motives China Conference 2010: Day 2

Session 5: Color and Trim On the second day of the conference, Andreas Wlasak, Vice President of Industrial Design at Faurecia, opened proceedings by announcing that the company plans to open a design studio in Shanghai this year. "A design centre in Shanghai – a new place in China for 2010 – this is a commitment," he declared. Wlasak then asked what OEMs should look for in terms of visualizing the concept of ‘green' design inside the vehicle interior: "OEMs might look for 'visual' green – how can you make it visible that the vehicle is efficient and reducing CO2?" He believed real wood is one likely way of achieving this, as people want to feel natural surfaces, and he also envisaged translucent surfaces playing a key role in years to come.

Jaguar Land Rover create 700 more jobs at new engine plant

Jaguar Land Rover has announced that they are creating an additional 700 jobs – double the original – at their new engine plant in Wolverhampton. Back in 2011, we revealed that Jaguar Land Rover were planning a new facility on the i54 development in Wolverhampton to build engines for their cars, removing the reliance on Ford’s (excellent) engines in the process. That investment was to be £335 million with 700 new jobs created in Wolverhampton – and more than 2,000 in the supply chain – but it seems that’s not going to be enough with Jaguar Land Rover sales continuing to grow at a great rate of knots.

Video: Peter Schreyer on premium proportion

Kia has released a short film featuring Peter Schreyer that provides an insight into the world of premium car design in which he explains the importance of proportion. In the presentation, Schreyer sketches the company's new K9 sedan, describing how a rear-wheel drive platform affects the car's design, with its generous wheelbase, short front overhang and the 'prestige distance' between the center of the front wheel and the A-pillar. Related stories: Interview: Peter Schreyer, Chief of Design, Kia