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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Four big pickups get low marks in crash tests

Four 2009 full-sized pickups got low marks in side-impact crash tests by the Insurance Institute for Highway Safety, a research group for auto insurers. Crash protection is "poor" in crew-cab versions of the Chevrolet Silverado and Nissan Titan without side-impact airbags, according to test results the institute released on Wednesday. The Dodge Ram with standard side-impact airbags got only a "marginal" rating, the institute said.

Ford testing self-parking cars – with or without a driver (video)

Ford testing self-parking cars – with or without a driver It seems we’re heading to the point where cars can do more and more for the driver, and fully autonomous cars seem to be less than a decade away. On the way to the fully autonomous car, car makers will be offering stages on the way as the ability of cars to be self-controlling moves along, and Ford are heading in that direction with their new systems for parking and obstacle avoidance. Ford are running prototypes with Fully Assisted Parking, a system that manages to sense a space, control the steering, gearbox and brakes to park the car at the touch of a button, even if the driver isn’t actually in the car.