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Volvo outlines strategy for U.S. revival

Volvo Cars is rolling out a broad strategy aimed at reviving the brand in the United States after a decade of shrinking demand while nearly doubling sales globally. The plan, shared with U.S. dealers on Tuesday, includes new powertrains, new vehicles, more leasing and fresh marketing under a new, global ad agency.

Honda CR-Z Hybrid – the promo video

Honda has released a promo video (below) for the Honda CR-Z Last month we got the specs and prices for the UK Honda CR-Z Hybrid, Honda’s modern hybrid take on the CR-X – they want us to believe. So having given us the buy price – it starts at £17k – and the specification – the basic gets Climate ,  CD player, heated door mirrors, rear dimming mirror, electric windows, daytime running lights and Shift Indicator Light (SIL) – it’s now time to get the marketing underway. Despite feeling that Honda are barking up the wrong tree by trying to make an underpowered hybrid powertrain seem an appealingly sporty prospect, we have to admire their wish to do so.

Volvo gives T6 engine the Polestar treatment

Just weeks after announcing its Polestar performance kits for the T5-engined cars, Volvo is now offering packages for the XC60, S60 and XC70 models fitted with its turbocharged six-cylinder engine. The T6 Polestar software package adds 25 hp and 30 lb-ft of torque, bringing totals to 325 hp and 355 lb-ft, respectively. Volvo says the added power won't result in greater fuel consumption, as the tuning of the engine only increases power when needed--though we'd imagine most drivers will feel the need often enough to significantly affect mileage.