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Car April Fools Stuff – to Infiniti & Beyond

BMW release PRAT roundels for the UK General Election There were so many April Fools stories running around yesterday from car makers we really didn’t want to spend the day regurgitating press releases designed to demonstrate car makers’ normally well-hidden sense of humour. But some were well-conceived so we thought we should bring you a few, just so you know what went on. BMW in the UK decided to be topical and issued a press release telling is they were offering their Political Roundel Attachment Tag, which would offer the BMW Roundel in colours to suit owners’ political persuasion in the run-up to the General Election.

Jaguar F-Type Coupe is ‘Good to be Bad’ for Super Bowl Advert (video)

The Jaguar F-Type Coupe is #GoodToBeBad Back in November we revealed that the Jaguar F-Type Coupe was going to feature in an advert – Rendezvous – during the Super Bowl in the US as Jaguar look to bring attention in the States to perhaps the most impressive Jaguar in a generation or two. Focusing on the predilection of Hollywood directors to cast British actors as villains, the new F-Type Coupe Super Bowl advert features Sir Ben Kingsley, Tom Hiddleston and Mark Strong as archetypal British villains, with the new Jaguar F-Type front and centre. The advert suggest that Brits make the best villains because they sound right, are more focused, more precise, always one step ahead, have a certain style, an eye for detail and are obsessed by power.

Coming soon: A bigger, better autoweek.com

First, we want to thank all the readers who have helped make autoweek.com what it is today -- we've worked hard to ensure no nugget of cool car news falls through the cracks, and we've been rewarded by a 100 percent increase in visitors over the past two years. That said, we also know there's a lot about our site design that can be improved. Articles don't "pop" the way they should, the home page is far too busy, and our commenting system is…well, let's just say that anything relying on Facebook deserves a healthy dose of skepticism.