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Aston Martin Rapide – First official image – again!

As we’ve said before, the Aston Martin Rapide has been so long coming it feels like it’s already here. But it’s not, despite the spy pictures of the Rapide we’ve seen, and now comes the first official picture – apparently. We’ve seen an ‘official’ Aston Martin Rapide image before, but this looks more convincing, even though it is obviously a rendering.

AutoWeek Design Forum: Audi studies details

Some say the devil is in the details, but the details are where Audi sets itself apart from the luxury field. Achim Badstuebner, Audi's head of exterior design, says the maker of sports and luxury cars is always focusing on small things--such as door handles, the C-pillars and its familiar five-spoke wheels--for design demeanor. "It should have the same power as that Audi DNA," he said on Thursday at the AutoWeek Design Forum.

Top Hyundai UK Dealers honoured

Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.