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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

Spy shots: Aston Martin DB9 replacement spotted

Fresh from the Autoweek in-box, we bring you these new spy photos of Aston Martin's DB9 successor, lightly camouflaged and frolicking in the snow. To paraphrase digital editor Andy Stoy, the bad news is it that looks like every other Aston. But the good news is that it looks like every other Aston.

Mercedes Concept BlueZero: first pictures

By Ben Pulman First Official Pictures 16 December 2008 11:00 Mercedes will present three zero-emissions concept cars at the Detroit motor show in January 2009. Dubbed Concept BlueZero, the trio of vehicles is designed to showcase eco-friendly cars with everyday practicality – and demonstrate Mercedes’ single vehicle architecture that is used as the basis for all three. It's a bit complicated, this.