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Realization of a Dream - Inside Project M

The appeal of social media is growing rapidly for the auto industry. Sites such as Twitter, YouTube and Facebook give brands the chance to communicate in a much more direct manner than mainstream advertising allows. In the best cases these new forms of media are helping brands, and the individuals who work for them, to build relationships and open dialogue with existing customers and potential future ones.

Chrysler moves design boss Ralph Gilles to lead new SRT brand

Chrysler Group on Tuesday shuffled the heads of its vehicle brands, placing design chief Ralph Gilles in charge of the newly created Street and Racing Technology (SRT) brand while handing his duties as head of the Dodge brand to Reid Bigland. The move is a way of getting all of the automaker's SRT efforts together under one leader, spokeswoman Shawn Morgan said. Gilles, 41, will still be in charge of Chrysler's motorsports activities and the design for Chrysler, Dodge, Ram and Jeep vehicles.

BMW 5 Series GT – Leaked images ahead of launch

BMW 5 Series GT leaked official images ahead of the release on Sunday [ad#ad-1] As we’ve discussed countless times, Mercedes and Audi seem to be filling niches in the car market no one even realised existed. But BMW is playing catch-up quickly. Many would say that the X6, and in particular the BMW X6M, is a car that fills a niche that doesn’t exist – but we have another contender.