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Lexus partners with celebrity chefs

Lexus is looking to whip up some attention for its products by hiring a team of noted cooks. The Lexus Culinary Masters team, made up of six celebrity chefs, debuted at last weekend's Pebble Beach Food and Wine Festival in Monterey, Calif. Race-car driver Scott Pruett started off the weekend by taking a spin around the Laguna Seca racetrack in the Lexus LFA supercar with chefs Daniel Boulud and Michael Chiarello, "Each shares the same passion for perfecting their culinary craft as Lexus does with its luxury automobiles," Lexus vice president of marketing Dave Nordstrom said of the chefs involved.

‘Selfie’ drivers risking their lives

ONE IN 14 drivers admits taking a ‘selfie’ photo on their mobile phone while driving, despite official figures showing that one in ten (9%) of drivers have had an accident while using the phone at the wheel. Young drivers are the most likely to use their mobile phone to take a selfie, which is a picture of the phone user taken by themselves. A further one on 20 drivers also owns up to using a social media app on their smartphone while driving to send photos they have just taken friends.

Lancia to unveil its Chrysler-based flagship and a new Ypsilon

Lancia's Chrysler-based flagship likely will be called the Thema, company sources said. The sedan will debut alongside a new version of Lancia's best-selling model, the Ypsilon, at the Geneva auto show in March. The Ypsilon is key to Fiat CEO Sergio Marchionne's plan to nearly triple Lancia sales in the next four years.