Monroe/expert Series 71639 Front Sensa Trac Strut on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Mercedes SLS AMG leaked ahead of Frankfurt

The first official images of the Mercedes SLS AMG Gullwing have leaked out ahead of Frankfurt We’ve been teased and tormented by the long, drawn-out tease for the Mercedes SLS AMG - the in-house replacement for the mighty Mercedes McLaren SLR. We’ve had what I thing is a first – an SLS Official Spy Video – and endless bits and pieces on the Gullwing. But now – ahead of the official launch of the SLS next week at Frankfurt – the damn has burts and the first official images have leaked out Mercedes.

Lexus CT 200h: Price & models

The Lexus CT 200h UK Price & Models revealed Although it seems like it’s been around forever, the Lexus CT 200h was only officially debuted at the Paris Motor Show last month, although it’s more than a year since we speculated that the Lexus Premium Compact Concept would become the Lexus CT. Still, Lexus has got there and they are ready to roll the CT 200h out in the UK. We got European prices a few weeks back, which frankly were a bit stronger than we’d expected for what Lexus had said would be a 1-Series competitor.