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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

How Mercedes sees into the future

Mercedes' crystal ball is named Alexander Mankowsky. At 56, he's dressed for CES in khaki trousers and a leather vest, with thin glasses perched on a round face; his frizzy white hair resembles what Einstein's would if he were caught in a wind tunnel. He might be a long-distant uncle, or he might be Doc Brown, fresh from the DeLorean.

McLaren MP4-12C at the 2010 Festival of Speed

By Tim Pollard First Official Pictures 30 June 2010 09:49 McLaren will show its new MP4-12C supercar for the first time in public at the 2010 Goodwood Festival of Speed this weekend. McLaren's F1 drivers Lewis Hamilton and reigning world champion Jenson Button will drive the 12C up the Goodwood hillclimb on Saturday and Sunday in the Supercar Run.They're wheeling out the F1 stars again?Yep. The MP4-12C is being heavily promoted by McLaren's grand prix racers.