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Video: Peter Schreyer on premium proportion

Kia has released a short film featuring Peter Schreyer that provides an insight into the world of premium car design in which he explains the importance of proportion. In the presentation, Schreyer sketches the company's new K9 sedan, describing how a rear-wheel drive platform affects the car's design, with its generous wheelbase, short front overhang and the 'prestige distance' between the center of the front wheel and the A-pillar. Related stories: Interview: Peter Schreyer, Chief of Design, Kia

One in five drivers update Facebook on the move

One in five drivers have updated their Facebook status while behind the wheel of a car. That’s according to the latest survey by temporary car insurance specialist Dayinsure. On Bing: see pictures of people on the phone when driving Find out how much a car with hands-free costs on Auto Trader Meanwhile over half of respondents admitted to using a phone while driving and 58% have taken photographs.

Kia styling chief Schreyer is fluent in Koreapean

The way Peter Schreyer sees it, there is one key difference between European and Korean automakers: Europeans design from the heart, Koreans from the head. "In a European company, everybody is a car driver, a car enthusiast," says the Germany-born design chief of Kia Motors Corp. "Everybody from the CEO to the little designer to people on the production line, they want to build cars they want to drive themselves." Koreans can be more market-oriented: "They look at the big picture, which markets to explore or conquer.