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Ferrari black: Prancing Horse turns a profit in first quarter

Ferrari racers have always worn red. But black has been the standard-bearer for the company so far this year, as the Prancing Horse turned a $72 million trading profit in the first quarter. Making money amid the global economic crisis is no small feat--and Ferrari posted the gain despite a slip in sales and revenue.

Toyota Prius – Next Generation arrives

Next Generation Toyota Prius - More Economical and More Powerful So Toyota has been very keen to build up the next generation of the Prius. They’ve used ‘leaks’ and produced viral campaigns. There was even a little blue man Toyota Prius video a few weeks ago to stir up some interest.

McLaren P1 gets an Arctic shakedown (+video)

So McLaren are busy throwing the worst conditions they can at the P1 to make sure it can perform even in the harshest of conditions and be the best driver’s car in the world – even when there’s several feet of ice under its wheels. McLaren has had several XP prototypes of the P1 running round the world’s harshest climates – hot and cold – and have delivered a video of the P1 prototype playing on the ice in the north of Sweden – inside the Arctic Circle – to keep interest in the P1 bubbling along ahead of its dynamic debut in the UK at the Goodwood Festival of Speed in July. Despite its enormous power – 903bhp from a combination of its turbo 3.8 litre V8 and electric motor – the P1 does look composed and capable, even with sub-zero temperatures and a surface that has zero grip.