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Top Hyundai UK Dealers honoured

Hyundai’s top UK dealers have been honoured with awards at an event in Frankfurt. Bristol Street Motors, Monaghan Brothers, Sandon Road Hyundai and J T Hughes won awards. There are lots of threads to making a brand succeed, and Hyundai’s stellar rise from budget ‘dofor’ to mainstream beating has meant weaving those threads together like a seamstress on a fine tapestry. From advertising to PR to product to showcase, the brand will only work if all the elements combine properly to convince car buyers there’s substance to the product.

AMG and Ducati join forces

The AMG Ducatti Partnership - or is it more? We didn’t see this coming, we must admit. And at first glance we really don’t really see the synergy. Mercedes AMG are to join up with Italian superbike makers Ducatti to acess new customer groups and get involved in joint marketing and sponsoring.

New York auto show 2012 review by Ben Oliver

New York is not a city in love with the automobile. The titans of Wall Street may have the money to buy Ferraris and Lamborghinis but you rarely see them on the street: if the city's appalling roads didn't break them, its appalling driving would. But maybe that's why New York's 112 year-old 'auto show' is still so popular.