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Don’t text and drive says Volkswagen – very effectively (video)

Cinema goers in for a shock in VW’s don’t text and drive campaign We’re not the biggest fans of putting drivers in a bubble of concentration behind the wheel, which is what law makers seem to be trying to do. Don’t take a sip from that water bottle, don’t change the channel on the radio, don’t have a conversation with your passengers, don’t smoke, don’t take hands-free phone calls – in fact, don’t do anything but drive. But it’s a foolish trend as it’s the little things going on that keep drivers alert; focusing just on the driving is a sure fire way make drivers’ brains go in to a fug and lose concentration.

LaFerrari commanding £1 MILLION premium – and the McLaren P1 and Porsche 918 Spyder attracting premiums too

LaFerrari commanding £1 MILLION premium Being at the top of the new owners list for a very desirable, and scarce, car can yield big benefits, and none more so recently than for Ferrari’s hypercar – the LaFerrari. Oracle Finance has been busy looking at the premiums being charged for desirable cars (and, presumably, willing to finance to premium too) and have discovered that those not on Ferrari’s VIP list – and therefore not invited to buy a LaFerrari from Maranello – are willing to pay a premium of £1 million to get their hands on Ferrari’s replacement for the Enzo. But it’s not just LaFerrari that’s commanding hefty premiums.

Who's Where: Frank Stephenson to move to Fiat

Frank Stephenson, Director of Ferrari-Maserati Concept Design and Development, is to move to Fiat to become Head of the Fiat, Lancia and Commercial Vehicle Styling Centre, based in Turin. Fiat Auto has seen a number of senior management changes within the last week, as part of an overall restructuring of the group. These include the appointment of Karl Heinz Kalbfell, Chief Operating Officer of Alfa Romeo, who is to become Chief Executive Officer of Maserati and replace Martin Leach who is now leaving the Company.