Onan Impeller Water Pump, Part No. 0132-0499 on 2040-parts.com

Nissan ads stray from focus on price

Nissan North America will stray from the discount-deal marketing pitch adopted late last year when a sinking economy kept consumers away from U.S. dealerships. A TV ad campaign that begins on Thursday will tout the loftier messages of safety, quality and performance.

Earthquake auction Ferrari 599 XX Evo handed to Google’s Benjamin Sloss

The Ferrari 599 XX Evo auctioned by Ferrari to raise funds for the earthquake in the Emilia Romagna region has been handed to Benjamin Sloss of Google. Back in May, following the earthquake in the Emilia Romagna region of Italy, Ferrari ran an auction to raise funds to help victims of the earthquake’ Amongst the items put up for auction by Ferrari were an F60 nose-cone and an F2008 engine, but the star lot was a brand new Ferrari 599 XX Evo, Ferrari’s track-day only testbed for all things Maranello. The winner of the 599 XX Evo turns out to be a deep-pocketed Google VP – Benjamin Sloss – who forked out €1.4 million for his new plaything (which was almost a bargain price) and, as part of the auction offering, he was rewarded for his generosity with a presentation of his new Ferrari at last weekend’s Italian Grand Prix at Monza.

Motorists still not switched on to electric cars

Renault A new survey of 3,000 British motorists suggests there is still a long way to go before electric cars become a serious purchasing choice for the majority, with many saying the government isn’t doing enough to promote them. According to the latest Auto Trader Owner’s Guide, only 1% of UK drivers own what it calls an Alternative Fuel Vehicle (AFV). The poll also illustrates some significant age and gender divides, and shows that price continues to be a serious hindrance to more environmentally friendly motoring.