Original 1965-1970 1967 1968 Ford Mustang Cougar Lug Wrench Vintage Ford on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Superyacht Range Rover Design competition

Customization is not a new phenomenon for Range Rovers. The luxury off-road vehicles have been regularly outfitted by Overfinch and tuners such as Hartge, Kahn and Hamann - even including the odd six-wheel creation - since the vehicle's inception. But now there's a new era of customization.

Jaguar C-X16 concept

Jaguar has released details of its C-X16 concept, due to be unveiled at the 2011 Frankfurt motor show. The C-X16, a sporty two-seater hybrid, is designed to indicate the future direction of Jaguar's design, engineering and technological intent. The car is the smallest Jaguar in terms of length since the XK-120 from 1954.