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Volkswagen Woofwagen – There’s a dog for every VW (video)

There’s a dog for every Volkswagen Instead of focusing on marketing just one car in its enormous range, Volkswagen UK has decided to go mad and produce one video advert for its entire line-up. Sensibly, VW has used a simple mechanism to make sure the advert gets the attention of British car buyers by using 36 different dogs to identify with the over 20 car VW model range (and it’s not the first time VW has used a lot of dogs to promote their cars). With getting on for half of all UK households owning at least one dog, it’s a simple way to get attention from viewers along with lots of ‘Aaahs’ and ‘that one looks just like ours’ to keep attention to the end of the sales pitch.

Jaguar Academy of Sport signs up athletes galore

Jaguar Academy of Sport held the first of many ceremonies in London this week – and signed up 35 young British athletes with cheques and certificates to help develop their sporting talent.The academy was launched in March 2010 and is designed to nurture young British sporting talent by offering a bursary to athletes between the ages of 14-24. Awards will take place annually. Winners at the 2010 awards include 15-year-old Leanne Stephens. She received her first GB vest when she beat the World No.

UK Government to add electric cars to its fleet – but don’t think the PM will be driving a Tesla Model S

The Mitsubishi Outlander PHEV – the sort of car the Government will acquire The roll-out of electric cars has not been an exactly overwhelming success, with even the Government’s £5,000 bribe to get you to go electric failing to kick start electric car sales in a meaningful way. So the Lib Dem bit of the coalition has decided that the Government should lead by example and have declared that the Government Car Service – which supplies cars for ministers and ‘government’ use – will start to acquire electric cars from this Autumn and, as part of the £5 million scheme, the wider public sector will be involved with council, police and NHS fleets looking seriously at EVs. But this scheme is aimed at the sorts of government cars that do the daily grind; ferrying junior ministers, getting staff to meetings and making deliveries in commercial vehicles.