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News watch March 2010: today's auto industry news

Tuesday 30 March 2010• Mercedes has dismissed claims that its Maybach brand is for sale, after reports in the Chinese media claimed Chinese car company BYD was considering a bid for the upmarket offshoot. BYD has also denied the claims (Reuters)• Toyota president Akio Toyoda has promised his company will listen more carefully to customers and react faster in a bid to regain credibility after the Japanese car manufacturer was forced to recall millions of vehilces over safety fears (BBC)• The Obama administration is expected to unveil its finalised fuel economy and tailpipe emissions through to 2016 this week, to coincide with the opening of the 2010 New York auto show (Detroit News)  Monday 29 March 2010• Toyota has agreed to licence the hybrid technology in the Prius to Mazda, which will combine the electric system with its next-gen Sky engines. It’s part of Mazda’s plans to increase the average fuel economy of its vehicles by 30% by 2015 (compared to 2008 levels) and it hopes to have its first hybrid vehicle on sale in Japan by 2013 (Mazda)• Ford and Chinese car company Geely have signed a stock purchase agreement that will allow the latter to acquire 100% of Volvo (along with related assets including intellectual property rights).

Charles Morgan to build rival cars

Sacked Morgan boss Charles Morgan is to set up new sports car company that he says will rival the 104-year-old British car manufacturer that bears his family name and recently dismissed him. In a report in the Telegraph, Charles is quoted as saying his new company will “build on the innovation and heritage of my grandfather”. On Bing: see pictures of Morgan cars Find out how much a used Morgan costs on Auto Trader The news comes less than a month after Morgan lost his appeal against his dismissal from the Malvern carmaker his family set up in 1909.

New Mercedes A Class based Mercedes CLC to debut in LA

Mercedes CLC to debut as Mercedes-Benz Concept Style Coupe? It looks like the new Mercedes CLC – a mini CLS based on the new A Class – will debut at a film and food festival in LA as the Concept Style Coupe. We know that a mini CLS based on the new Mercedes A Class is planned, and we know it’s likely to be the Mercedes CLC (or any number of other potential monikers including CLA and BLS) and will probably even spawn a CLC Shooting Brake version too.