Porsche 911 Window Crank on 2040-parts.com

Land Rover Defender XTech: Take 2 for 2012

Apparently, we herald the arrival of the Land Rover Defender XTech special edition today – just 18 months after the last Defender XTech Special Edition. Don’t misunderstand, we love the Land Rover Defender. But it’s just 18 months since the last Land Rover Defender XTech arrived as an ‘Urban Warrior’ Defender with Black or Silver paintwork and 16″ Saw Tooth Alloys.

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Autoweek archives: Porsche, same as it ever was? Not quite

In July 1997, Autoweek introduced its readers to the next-generation Porsche 911, the Type 996. Hot off the Frankfurt motor show release of the redesigned Type 991 2012 Porsche 911, we thought it might be fun to look at how much the iconic German sports car has changed since then. While it looks like not much has changed, the Type 991 is a brand-new car.