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Alfa owners throw a party for iconic brand

Alfa Romeo turns 100 on June 24, and the Capital Chapter of the Alfa Romeo Owners Club (AROC) is celebrating the famed Milanese maker's centennial with a weeklong series of festivities called “Alfa Century 2010.” Centennial celebrations take place June 21-27 in numerous locations throughout the world including in Milan, at the Goodwood Festival of Speed and during the Monterey weekend. But the Washington, D.C.-based AROC Capital Chapter's birthday bash represents the largest Alfa-exclusive commemoration in the United States. Chapter president Harlan Hadley said he expects a terrific turnout of Alfa Romeos from all eras of “Anonima Lombarda Fabbrica Automobili” (A.L.F.A.) history.

BMW X1 – Lego Edition

The full size BMW X1 created in Lego by children in Munich I played with Lego when I was small. My children played with Lego when they were small. And it would seem that even though we assume that today’s children spend their whole life immersed in a virtual world of gaming and the interweb, they do still play with Lego.

Saab targets customers' hearts, brains and wallets in North America

Saab executives said they're optimistic the struggling brand will be able to attract customers despite production stoppages at the company's Trollhaettan, Sweden, plant and cash flow problems. The Swedish automaker aims to target consumers and instill confidence with a grass-roots marketing campaign that focuses on the "heart, brain and wallet," Saab Cars North America President Tim Colbeck told reporters at Saab's North American headquarters in suburban Detroit on Thursday. Colbeck said the company must move away from selling vehicles based on price and focus more on making customers enthusiastic about driving Saab's vehicles.