Puig Front Fender - Carbon Look 5010c on 2040-parts.com

Interior Motives Design Conference 2005 announced

Inside the car industry some of the world's most talented designers seek to create exciting, safe, comfortable and desirable products that exceed the expectations of their customers. But consumer expectations of form and function are advancing faster than many companies can innovate, and the result is that there is a shortfall in exciting and emotional products. Yet the demand for them is real.

Jaguar XKR (2010 / 2011) Ultimate Special Edition – the Video

The 2010 Jaguar XKR - with all the options - the Video Earlier today we reported on the (very) minor changes to the Jaguar XK range as a whole for 2010/2011 and also on the very appetising changes Jaguar has introduced for the XKR for the new model year. The changes include the addition of a couple of option packs which make the Jaguar XKR a more hardcore car than it has been to date. These changes have probably come about after Jaguar played with the XKR to produce a Lime Green hot version for last year’s Goodwood Festival of Speed, and the option of graphics on the side certainly owe their existence to the Goodwood Special.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.