Quicksilver Black Diamond Aluminum Propeller Qa2192r 9 3/4" X 9 1/2p on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

Bentley's posh leather child seat

Bentley has launched a new collection of accessories to compliment its cars, all of which apparently highlight the company’s 'design and craftsmanship skills'. From child seats to torches, the range is designed to make the life of your average Bentley owner just that little bit more comfortable. Perhaps, but having spent £150,000 on 200mph of GT pleasure, you are unlikely to fit a Halfords booster seat. The hand-stitched child seat - for 'the company’s smallest enthusiasts' - is made to match mum or dad's car with the same leather and piping, and can feature the child's name embroidered on the back beneath the Bentley wings, if Sir or Madam wishes.

McLaren MP4-12C SGP Edition

A trio of special edition McLaren MP4-12C have been commissioned from McLaren Special Operations by Singapore car dealer Wearnes Automotive. We’ve had quite a flurry of activity from McLaren lately , what with the UK debut of the 12C Spider, the McLaren X-1 based on the 12C by McLaren Special Operations (MSO) and the big one – the new McLaren P1. The McLaren P1 is the headline act for a golden halo for McLaren, but the MP4-12C and McLaren Special Operations are the main source of income for now – or at least until the ‘Baby’ McLaren to take on cars like the Audi R8 and Porsche 911 arrives in a couple of years time.