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Ford brings stop/start system to U.S.

Ford will equip many of its U.S. cars and SUVs with stop/start technology, beginning in 2012, which automatically shuts down the engine when the vehicle comes to a stop, cutting down on fuel use and emissions. The technology, which Ford calls Auto Start-Stop, will be available with either manual or automatic transmissions.

Ferrari 458 Italias ‘selling for £200k in UK’

The first examples of the new Ferrari 458 Italia supercar are trading for close to £200,000, price guide Glass’s Guide reports today. It claims wealthy enthusiasts are paying a £25,000 premium to jump the queue and get into one of the first 458s in Britain. The Italia lists at £169,545 in the UK, with first deliveries due for summer 2010.

Toyota will push safety in ad blitz

Its image still bruised by driver complaints about unintended acceleration, Toyota Division has decided to revamp its marketing message and shift the focus to safety in a big way, top executives said last week. Toyota Motor Sales U.S.A.'s sales fell 34 percent in August and are down 1 percent for the year--it's the only major manufacturer with a decline for 2010. Executives admit consumers have doubts about the safety and quality of Toyota vehicles, so they are planning an advertising blitz to counter that perception.