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BMW 2 Series Coupe revealed: stylish new looks for 1 Series successor

BMW has revealed the new 2 Series Coupe range – the stylish successor to the rather awkward-looking BMW 1 Series. If only that car had looked like this all along… Set to go on sale in March 2014 with prices starting from £25,040, the new 2 Series Coupe carries on the trend set by the recent new BMW 4 Series Coupe: it’s odd numbers for the mainstream range and even numbers for their sportier derivatives. As the name suggests, though, it’s more than just a 1 Series with a new set of clothes.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Mercedes Vito London Taxi comes out fighting

Mercedes has come out fighting against the Nissan NV200 London Taxi with an assertion of the benefits of the Mercedes Vito Taxi. Yesterday we had the news that Nissan, not content with just undermining the Crown Victoria as the NYC Yellow Cab, have turned their attention  to the London Taxi with their NV200 take on the Black Cab. So far, LTI hasn’t responded to the imminent threat to their business from Nissan (but then they still haven’t really reacted to Mercedes entry in to the market), but Mercedes has, coming out fighting this morning with a press release extolling the virtues of the Vito Taxi.