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Ford's NA Design Director aims to shorten product lifecycles
Wed, 16 Jul 2008Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.
New Jaguar XJ: The Paris video
Fri, 26 Feb 2010Jaguar has produced a moody video of the new XJ in Paris Lucy Jordan lamented that she’d ‘Never ride through Paris in a sports car with the warm wind in her hair’. But if she ever had (apart from in her imaginings) she’d have realised it is – as many romantic notions are – a bit of a ‘mare. Smelly, noisy, uncomfortable and rather bad for your car’s paintwork.
All-new MINI dashboard goes mainstream (spy photo)
Sat, 30 Mar 2013The all-new MINI – the third generation of the new MINI – is due later in 2013 and will be getting a more mainstream dashboard. Whatever you may think of the ‘new’ MINI – the one BMW make – it’s been a huge success. And it’s been a huge success because it’s managed to evoke the spirit of the original Issigonis Mini without being a pastiche.