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Lexus RX 450h SE-I Lifestyle launches

Lexus RX 450h SE-I Lifestyle Now don’t get too excited if you’re a Lexus fan. The Lexus RX 450h SE-I Lifestyle is not a major new model, just a few bits from the parts bin added to the regular Lexus RX 450h to produce an RX450h for the ‘outdoor’ lifestyle . But actually, it’s a clever bit of marketing from the boys (and girls) at Lexus.

Land Rover fomalizes deal with off-road partner Bowler

Land Rover finalized a deal with Bowler on Thursday that formalizes an existing arrangement as Bowler—a U.K.-based builder of rally raid cars—has been a working with Land Rover for more than a decade. Bowler competition vehicles will now compete with “Powered by Land Rover” badges, a slogan that will also be highlighted in customer and marketing events. Bowler will also get access to Land Rover parts and benefit from “technical and development support” from the firm.

2015 Ford KA Concept revealed in Europe. And it looks a bit boring.

2015 Ford KA Concept revealed in Europe Last month we revealed the new Ford KA Concept after it debuted in Brazil, and now Ford has brought it to Europe to reveal where the KA is heading. At Ford’s Go Further event in Barcelona this week, Ford revealed the KA Concept as its vision of what the 2015 Ford KA will look like and offer. Sadly, the KA seems to have lost its quirkiness and gone mainstream; it looks like another homogeneous Ford, just smaller.