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Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.

Designer Interviews: Nelly Ben Hayoun, experience designer

This article was first published on WGSN-homebuildlife, the online trend forecasting and product design tool provides analysis, research and global creative intelligence for the fashion and apparel industry. Shortcuts Originally trained in Textile Design at ENSAAMA, Nelly Ben Hayoun graduated with an MA in Design Interactions from the RCA in 2009 She is now a lecturer for Central Saint Martins' Textile Futures MA course, and participates in conferences and events all over the world as well as regularly running workshops Ben Hayoun is currently touring her International Space Orchestra film, which will be presented at Design Indaba and is also on show at Z33's latest exhibition Space Odyssey 2.0 Read WGSN's new experience design report, Dematerialised, for more on where this trend is heading for consumers Nelly Ben Hayoun specializes in designing large-scale and transformative experiences, often with a connection to space science. Her projects to date have included research proposals for future meats, forming an orchestra of scientists and futurists to perform an opera inspired by ground control, inventing a chair that simulates a rocket launch, and creating the experience of being inside a massive sonic boom.

A glimpse of the Audi TT RS

Yes, yet another in the endless teaser series that is an even bigger factor before Geneva next month than it ever seems to have been before. This time Audi is playing with artful shots of the Audi TT RS. But actually, this wasn’t planned yet, but after the pictures leaked out (the joys of the Interweb) Audi has bitten the bullet and released them officially.