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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Land Rover Range_e: Walks on water. Apparently.

Land Rover Range_e - Walks on water What can you do when you’re a resurgent maker of high-end off-roaders in an age when the world expects nothing but fresh air to come from exhaust pipes? Simple – you play the hybrid game. Unlike Jaguar – who are going the range extender route with their hybrid cars – Land Rover are opting for the traditional hybrid route, either as a plug-in or a regular Prius-like hybrid setup.

Citroen Metropolis – the Citroen DS6?

The Citroen Metropolis Concept - the Citroen DS6? We’ve seen Citroen rediscover their Mojo of late. Their style and confidence has returned as they aim to reposition themselves as the luxury bit of PSA, leaving the sporty bit to Peugeot.