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Report: Interior Motives China Conference 2009 – Day 2
Tue, 28 Apr 2009After a boat trip down the Huangpo River in the evening of the first day to give delegates and speakers a chance to mix more informally, it was soon time to get back on with the second day of the conference. This saw a speaker and panel line-up including experts from Lotus, Bertone, Geely, the Royal College of Art, Tsinghua University and Art Center Pasadena, covering sessions as diverse as environmental design, better car design education and brand identity. Session 5 - Eco design future This environmentally focused session was kicked off by a thoughtful speech from Nathan Mullinix, VP research and development for leather supplier and conference sponsor Eagle Ottawa.
7th L'argus European Design competition announced
Fri, 06 Jun 2008On 21 June 2008, French magazine L'Argus de l'automobile will launch its 7th European Design competition. Students will have to imagine a new vehicle based on the theme: "Invent a vehicle that is useful for society". The deadline for submissions is December 21, 2008.
Genesis and Elantra to star in Hyundai's Super Bowl ads
Tue, 24 Dec 2013Hyundai is getting ready for the Big Game, and by that we really mean the big ad game, and the stars of their seventh consecutive Super Bowl ads will be the 2015 Genesis and the 2014 Elantra. Last year's Super Bowl ad from the automaker featured the Hyundai Santa Fe in two spots titled "Epic Playdate" and "Team," both of which were well received. For Super Bowl XLVIII, the 2015 Hyundai Genesis spot titled "Dad's Sixth Sense" is set to air during the first quarter of the game, and all Hyundai is saying for now is that it will highlight the sedan's Automatic Emergency Braking feature in a way that relates to the near-misses and saves of everyday parenting.