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Man vs MiTo: Alfa MiTo races Iwan Thomas through London

Man vs Mito London Race Alfa Romeo sponsors UK Athletics (UKA) by divvying up cars to high-profile athletes. Good for the athletes; good for Alfa. So with the domestic athletics season upon us someone at Alfa had the bright idea of giving the MiTo and UK Athletics a bit of publicity by having a race.

Alfa owners throw a party for iconic brand

Alfa Romeo turns 100 on June 24, and the Capital Chapter of the Alfa Romeo Owners Club (AROC) is celebrating the famed Milanese maker's centennial with a weeklong series of festivities called “Alfa Century 2010.” Centennial celebrations take place June 21-27 in numerous locations throughout the world including in Milan, at the Goodwood Festival of Speed and during the Monterey weekend. But the Washington, D.C.-based AROC Capital Chapter's birthday bash represents the largest Alfa-exclusive commemoration in the United States. Chapter president Harlan Hadley said he expects a terrific turnout of Alfa Romeos from all eras of “Anonima Lombarda Fabbrica Automobili” (A.L.F.A.) history.

New Lancia Ypsilon in UK – as Chrysler Ypsilon

New Lancia Ypsilon Tease Sketch - we'll get it as the Chrysler Ypsilon Lancia finally left the UK in 1994 after a decade or two of falling sales which owed much to the Fiat brand developing perforated body panels after a week or three. Lancia had plans in place to come back to the UK in 2008, but the storm clouds which had gathered over the car economy put paid to that. But now, as part of the Fiat Chrysler partnership, they’re coming back.