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MyFord Touch revealed at Consumer Electronics show

Ford is using the concept behind its Sync technology to dramatically re-do the appearance of its instrument panels and the manner in which drivers interact with their cars. Ford is revealing MyFord Touch at the Consumer Electronics Show in Las Vegas, and the technology launches on the 2011 Ford Edge followed by global availability on the 2012 Focus. MyLincoln Touch will be standard on new Lincolns, starting with 2011 MKX.

Boxmark's R&D center sets the trend

Established 1995Services Processing of upholstery leather, cutting & sewing shop, Research and Development CenterHeadquarters Kidricevo, SloveniaTelephone +386 2 7991 600Email si.office@boxmark.comWebsite boxmark.com At Boxmark in Slovenia, visions converge with innovation to form customized product solutions. The R&D center develops trend-setting leather interiors and exteriors, in addition to offering serial production. "It is our passion to bring out the best qualities and characteristics within each piece of leather and to convert them into extraordinary quality," says managing director Marjan Trobis.

Mercedes-Benz buys naming rights to the Louisiana Superdome

New Orleans' Louisiana Superdome, home at one time or another to Super Bowl champions and Hurricane Katrina refugees, is now home to a luxury-car brand. The arena was renamed the Mercedes-Benz Superdome this week after the carmaker acquired naming rights for 10 years. "The investment being made by a premier international brand who believes in 'the best or nothing,' is a tremendous compliment to all of those who worked so hard to make the stadium what it is today," said Tom Benson, owner of the NFL's New Orleans Saints.