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Ford's NA Design Director aims to shorten product lifecycles

Peter Horbury, Ford Motor Company North America Design Director, has told Automotive News he intends to shorten product lifecycles at the ailing company from an average five years to three years starting this decade. "We feel there is no value in minor changes but a huge value in major changes," Horbury told the industry weekly. Ford needs to ensure that buyers continue visiting showrooms as the giant automaker struggles to retain market share.

GM, Chrysler get cold shoulder from consumers, report says

General Motors and Chrysler clearly have an image problem. In a classic case of: "It's not me--it's you," fewer consumers are considering the two Detroit automakers in the wake of their pleas for government assistance and bankruptcy rumors. The share of buyers who would make a GM car their primary choice fell 12 percent, and the share of Chrysler intenders dropped by one third, according to a study released Thursday by CNW Research of Bandon, Ore.

Fashion designer John Varvatos continues Detroit theme in new Chrysler 300 ad

Continuing the "Imported from Detroit" campaign that launched with Eminem's epic Super Bowl ad, Chrysler has partnered with fashion designer and native Detroiter John Varvatos for the next installment in the star-studded series of commercials. With Iggy Pop playing in the background, the spot shows Varvatos driving a Chrysler 300 as the voiceover says that the Motor City's "perfect combination of rock and roll and heavy industry" made it the designer's muse. Chrysler also is running an ad with Detroit Lions defensive tackle Ndamukong Suh.