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Jaguar Land Rover Special Operations division launches

Cars like the Jaguar F-Type Project 7 (pictured) will come from JLR’s Special Operations If the creation of the Jaguar Land Rover Special Operations division to create bespoke, heritage, ultra luxury and high performance Jaguar, Land Rover and Range Rover cars doesn’t shout how positive JLR are about the future, nothing will. Jaguar call it “meeting the increasing expectations of today’s most discerning and enthusiastic car customers“, but what they really mean is that JLR have now got so much back on their game with cars like the new Jaguar F-Type, new Range Rover and new Range Rover Sport that they now have buyers with deep enough pockets to pay for just about anything, so that’s what JLR are going to do with the Special Operations division; give them anything they want – at a price That will mean car like the Jaguar Project 7 F-Type we saw at Goodwood last year being possible, ultra-luxury versions of the Range Rover and even the creation of heritage cars like the new Lightweight E-Types could become a regular occurrence. With a team of engineers and and designers led by Paul Newsome, recently recruited from Williams Advance Engineering, the plan is to create halo vehicles for both the Jaguar and Land Rover brands, and a team of 150 at a new Technical Centre near Gaydon will have a customer commissioning suite for bespoke and premium personalisation.

James Bond still drives an Aston Martin. But now he drinks Heineken too.

The Aston Martin DB5 returns in Skyfall (image ©Eon) - but Heineken replaces a Martini James Bond may drive an Aston Martin, but he’s going a bit more downmarket in Skyfall after a £25 million deal to place Heineken. Product placement is a great way for brands to raise their profile by association with a successful film, TV show or celeb. And much of what now gets placed on screen to push our buttons can probably be blamed on the James Bond franchise.

On the 'road' carpet at the Cars 2 premiere

Larry the Cable Guy was there! In place of the usual red carpet, stars of the movie Cars 2 walked down a "road" carpet--a two-lane black carpet complete with white-striped center line--at the movie's premiere on Saturday night in Hollywood, Calif. The usually traffic-clogged Hollywood Boulevard was closed for two blocks as limos dropped off the famous, the somewhat less famous and a bunch of people who were largely ignored by everybody.