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Demise of kei cars on the horizon?

The kei car has long been a staple of the Japanese automobile industry and its car culture. Too diminutive for Western markets, the tiny cars and trucks are a strong influencer of design in Japan. Now, as The New York Times reports, the Japanese government has hit kei cars with increases in sales tax, gasoline prices and has reduced the kei car tax break introduced to make the cars popular in the first place by 50 percent.

Jaguar F-Type Coupe grabs a Super Bowl Spot

The Jaguar F-Type Coupe grabs a Super Bowl Spot The Jaguar F-Type Coupe is heading for a reveal at the Los Angeles and Tokyo Motor Shows this month, and Jaguar are already thinking big as they start to plot how to get the new F-Type Coupe in front of potential buyers. So they’ve grabbed a 30 second advert slot in next year’s televised Super Bowl in the US, which is guaranteed to get the new F-Type Coupe front and centre in potential buyers’ minds in the States. Playing on the predilection for Hollywood to use British actors as the villain, Jaguar’s F-Type Coupe campaign will have a ‘British Villians’ theme and pose the question: “Have you ever noticed how in Hollywood movies, all the villains are played by Brits?” Featuring ‘Renowned British Actors’ (yes, your guess is as good as ours) and launching the hashtag #GoodToBeBad , the new advert is being filmed by Brit Director Tom Hopper in London.

First Lexus LFA with Nurburgring Package arrives in UK

The first Lexus LFA with Nurburgring Package arrives in the UK The first limited edition within a limited edition that is the Lexus LFA with Nurburgring Package has arrived in the UK. The Lexus LFA is a stunning enough car with a very limited number being built, but if you want your LFA to be a bit more special – and have one of 50 instead of one of 500 – then what you need is the Lexus LFA Nurburgring Package. And the first LFA with the Nurburgring package to arrive in Europe has been delivered to a lucky UK buyer.