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GM returns to Super Bowl, new ads upcoming for Camaro, Caddy

If there's one thing Joel Ewanick has made clear since joining General Motors Co. three months ago, it's that he doesn't let grass grow under his feet. And the company's vice president of marketing isn't slowing down anytime soon: In a wide-ranging interview with Advertising Age, an affiliate of AutoWeek, Ewanick let drop that the automaker will return to the Super Bowl in 2011; that an ad campaign will break next month for the Chevy Camaro; and that there's a new tagline coming for Cadillac, "The new standard for the world." "We have so many projects in the works right now," he said.

Volkswagen to buy Giorgetto Giugiaro’s Italdesign?

The Morris Ital - one of Morris Ital by Giorgetto Giugiaro's greatest (sort of) It’s probably a fair bet – or at least was and has been for some time – that Volkswagen would be in the frame to buy an motoring asset that comes on the market. Especially if that asset is in trouble and an iconic name can be grabbed for a song – or less. Which explains why the names of VW and Giugiaro’s Italdesign are being linked together as the Italian designer appears to seek a car maker to rescue it from the woes of being an independent in these rather troubled times.

Pagani releases Huayra documentary [w/video]

Italian manufacturer Pagani has put together a 14-minute documentary tracking the development of its new Huayra supercar. The short film heads to the companies that help to make the carbon and titanium-bodied Huayra, such as Italian company ASPA that creates the car's logo for an entire day out of a solid block of aluminum. The finer points of the design and development of the 230 mph car are also explored, as well as detailing how Leonardo Da Vinci inspired Horacio Pagani's original design.